example of persuasive communication in a personal context

The video and text of her speech can be accessed in Video Clip 12.1. http://www.americanrhetoric.com/speeches/halleberryoscarspeech.htm. The acceptance speech she delivered acknowledged the magnitude of the situation, keeping the focus on actresses who came before her and the people who helped her achieve this honor. In order to persuade, a speaker has to construct arguments that appeal to audience members. Ceremonial speeches usually occur as part of a program, so brevity is important. The six components and their public speaking analogs are: Transmitter Speaker Channels Senses: speech, hearing, seeing, etc. Hypothesis 1 (H1): Persuasive messages embedded in the context of user-generated viral videos will be more effective than persuasive messages embedded in the context of a PSA even when the message con-tent is held constant. Arguments form around three components: claim, evidence, and warrant. Recency means putting your strongest information last to leave a powerful impression. These speeches should be prepared ahead of time, brief, and occasion focused. Teaching is a form of advocacy, but you dont have to be a teacher to teach. There are several steps in presenting an award, but the main goal of this speech is to enhance the value of the award and honor the person receiving it. . What can you do to be a better critical and compassionate listener in these situations? So you may employ all of the following strategies, in varying degrees, in your persuasive speech. Adapt your message to the medium. Some toasts are practically spontaneous and will therefore have to be impromptu. Word choicethe words and phrases you decide to useis crucial in persuasive writing as a way to build a personal relationship with the reader. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. In such cases, we can see that personal speeches can cross into civic contexts. As against personal contexts, informal phrases or emotional speech is prohibited for this sort of communication. Recall an experience you have already had with this type of speaking. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Paragraph 2 If the issue is familiar but audience members are neutral because they dont see how the topic affects them, focus on getting the audiences attention and demonstrating relevance. Analyze what makes this example effective. Advocates invite their listeners to engage with them and consider the complexity of an issue. Speakers should adapt their persuasive approach based on audience members orientation toward the proposal. This helps explain to the audience why the winner is deserving of the honor. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Interpersonal Communication A Course in Phonetics Financial/Managerial Accounting Give Me Liberty! If the warrant is strong, you may want to highlight that argument in your speech. If youre asked to speak at such an occasion, you can usually get information from the event planner or coordinator, who should know the expectations for the tone and the general makeup of the audience. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. A short e-mail or phone call can help end the silence surrounding elder abuse. There may be a dinner planned, a special surprise coming up, other people to be honored, or even a limit on how long the group can use the facility. Then connect the winner to the legacy of the award by saying how they are similar to previous winners. In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. If you were introducing a speaker at a civic organization, it might be more relevant to focus on her community engagement and service rather than her academic accomplishments. Learn how to get your people's attention. communication skills, sales leadership. Speaking as an advocate requires a person to take pause and think about his or her own commitments and responsibilities (Warren & Fassett, 2011). Propositions of value may require you to appeal more to your audiences emotions and cite expert and lay testimony. Such statements also recognize others who were nominated but didnt win. We produce and receive persuasive messages daily, but we dont often stop to think about how we make the arguments we do or the quality of the arguments that we receive. To effectively pay tribute to someone, introduce the personality of the individual, the values of the group, or the noble history of the event in order to initiate a relationship between the audience and the person, group, or idea that is being honored. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008). This is a process that helps build communities and alliances. When accepting an award, be gracious and humble, thank the group presenting the award, thank fellow nominees, and thank those who helped make your accomplishments possible. Beyond this potential direct effect, our study examined the indirect mechanisms responsible for this effect. To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In a personal context, persuasive communication can be used to convince a friend to do something. When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them. Toastmasters International, Introducing a Speaker: What Should You Say? accessed March 17, 2012, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx. Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Draw connections to concepts from the Unit 1 and 2 Reading. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If possible, poll your audience to find out their orientation toward your thesis. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals. Aside from establishing your credibility, you should also establish common ground with an audience. Definitely make sure to announce any changes in the schedule so people can plan accordingly. This is true regardless of their political party, branch of government, or whether they are . However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. Fifty years later, the concept was reborn on National Public Radio and is now an ongoing national project that still produces radio segments, has a free podcast, and produces books. Even when accepting an award, speakers will spend most of their speech talking about others rather than them. Paragraph 2. Choose an organizational pattern that is fitting for a persuasive speech topic. For this reason, it is vital to be able to select an appropriate strategy that depends on the context and use it to guarantee that people will understand you. Speaking about the academic context, effective persuasive communication has its own peculiarities that differentiate it from personal and professional ones. Effective communication skills encompass both verbal and non-verbal cues, such as adapting your body language, facial expression and tone of voice, to offer a passionate and clear message. First, raise awareness about this issue by talking to your own friends and family. Describe an example of persuasive communication in an academic context. Identify strategies for effectively composing and delivering a This I Believe speech. A eulogy, like a speech of tribute, shouldnt be a chronological outline of a persons life or a biographical sketch (Lustig, 2012). My parents thought, however, that this was just a phase. For instance, it is allowed to use informal language when talking to friends. Using personal narratives as a basis for advocacy and social change is not new, as stories have been used to move people to action in many historical situations. With words flying, my parents and the teacher finally reached a conclusion. Another reason is that special occasion speeches can sneak up on you if the person in charge of the event didnt plan ahead for the speaking parts of the program and has to ask people to participate at the last minute. Persuasive communication skills are crucial to working from a position of influence. Welcome speakers should also convey logistical information that audience members may need to know, which helps answer questions before the audience needs to ask them. Purchasing a three-month membership to our gym includes access to our outdoor pool and a place to enjoy the sunny season with your family. Persuasive Communication Examples Politicians utilize persuasive communication techniques often. Here is an example of this strategy used in persuasive writing: Swimming is a great way to exercise and cool off during the warm summer months. Congratulations, you won an award! Getting integrated: This section discusses speaking in personal and/or civic contexts. Imagine living a full life, retiring, and slipping into your golden years. The data provided evidence of an indirect relationship between media context and persuasive efficacy mediated through subjective evaluations of the message and social identification with the . Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. 1 Understanding how it works can help you become more aware of how you are influenced by persuasive messages. StudyCorgi. Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. Altogether, the choice of communication strategies critically depends on the context. Invitational rhetoric doesnt claim that all persuasive rhetoric is violent. Starting on the first day of first grade, I would go to speech therapy every other day. Identify the parts of the rhetorical situation. Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society. Although most communication classes cover informative and persuasive speaking more than ceremonial speaking, I have had many students tell me after taking the class that the guidelines they learned for speaking on special occasions have been very useful for them. These eight tips can help you maximize your communication skills for the success of your organization and your career. While these are good places to start to get to know the person you will introduce, its good to have some personal connection, too. If you have a lot of people to thank, you may write that information out on a small card to reference, just so you dont leave anyone out. Foss, S. K. and Karen A. Foss, Inviting Transformation: Presentational Speaking for a Changing World, 2nd ed. Explain the connection between public advocacy and speaking. Audience members will not be upset if you finish early, as they may have some last-minute things to do before the event gets started, and it doesnt hurt to get a little ahead of schedule, since things will inevitably get behind later on. Once you know, you can take small steps, as Gandhi noted, to be the change you want to see in the world. This is just one example of how special-occasion speeches can sneak up on you. However, I stood up and began to speak: A,B,C,D, and so on. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. Draw connections to concepts from the Unit 1 and 2 Reading. If you use an assignment from StudyCorgi website, it should be referenced accordingly. Focus on the positives of a persons life, and acknowledge and share in the sorrow of the other people in attendance. You can reference the program, but allow them to read it on their own. An example of persuasive communication in the personal context would be a social media post. Be positive in your speech by focusing on what you believe, not what you dont believe. The purpose of the given communicative act was to attract attention to my particular request and check if my friends can help to fulfill it. The guest may have already sent a bio (a biographical sketch with information about their life and accomplishments) to put in the program. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As for the academic context, concise language, along with the provision of facts about a certain issue, can guarantee the achievement of success and the improved discussion of a particular problem. Learn more about how Pressbooks supports open publishing practices. March 29, 2022. https://studycorgi.com/persuasive-communication-in-different-contexts/. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your familys dinner table, then its a current topic. The proposition of your speech is the overall direction of the content and how that relates to the speech goal. Want to create or adapt books like this? What was in their mind, I could only guess. Want to create or adapt books like this? Remember, you are engaging in public speaking, not public reading. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Review of Tips for Choosing a Persuasive Speech Topic. I believe in the power of the voice. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. You want to share his or her relevant credentials and your personal connection, if there is one, but make sure you dont over sell it, as in the following example: Marko is one of the smartest and funniest people I have ever met. March 29, 2022. https://studycorgi.com/persuasive-communication-in-different-contexts/. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. It is important that the tone you set matches with that of the upcoming speaker. This study found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media. Fripp, P., Accepting an Award with Class, Toastmasters International, accessed November 9, 2012, http://www.toastmasters.org/Members/SpotlightArticles/AcceptAwardClass.aspx. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, I have personally seen people almost wreck while trying to text. While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. During my last year of middle school, I was required to take a public speaking class. From: Encyclopedia of Human Behavior (Second Edition), 2012. The goal is to create a climate in which growth and change can occur but isnt required for one person to win an argument over another. Speaking in personal contexts includes elements of all three general purposes we learned earlier. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. The main points of your persuasive speech and the supporting material you include serve as evidence. You should also choose a topic that is important to you and to society as a whole. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could have a two-point speech that argues from cause to effect or from effect to cause. An example of persuasive communication in personal life is my friend's social media post on Facebook, persuading me to follow COVID-19 safety measures. It was not until the age of two that I started to talk. You should also establish the speakers credentials and credibility. - Describe an example of persuasive communication in a professional context. In terms of previewing the events, do not read through a program or schedule if its something that audience members already have in their possession. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroes Motivated Sequence. How can you tell? You also want to ensure that your topic is actually persuasive. This could be an essay you wrote for a class, an article you read, or a discussion post. Identify the parts of the rhetorical situation. A review done by Pornpitakpan (2004) on studies from 1950-2004 found that using highly credible sources resulted in more persuasion. 6.2.1.1 Communicator/Source credibility. In the first paragraph, describe an example of effective persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child's teachers and explain the considerations you must keep in mind to communicate effectively in these personal communications. This can be useful when you are building to a climax in your speech, specifically if you include a call to action. It would begin the next year. This could be a memo, email, presentation, or professional conversation. One of the central difficulties associated with working in teams is the lack of understanding between their members and the inability to discuss ideas effectively. As with any speech, topic selection is important and is influenced by many factors. For instance, I needed specific equipment to make my presentation related to a project. Persuasive communications contain a variety of attributes intended to enhance persuasion, which could include an attractive source, a message containing convincing arguments, or efforts to make the topic seem personally relevant to the audience. Current and controversial topics will be more engaging for your audience. Ceremonial speeches are intended to praise, pay tribute to, and celebrate individuals or groups in ways that bring audience members together on special occasions. As you get older you become more dependent on others and move into an assisted-living facility. In what situations might you want to rely on traditional models of persuasion? Determine if your speech is primarily a proposition of fact, value, or policy. The key to powerful and persuasive communicationwhether written or spokenis clarity and, when possible . Persuasion can be verbal and visual, written, spoken, and imaged. As Ive already warned, using humor in a speech can be dangerous, since most people who try to use humor publicly think they are funnier than they actually are. Even though students pointed and laughed, no one outside the school knew of the embarrassment I was feeling. A speech of welcome is similar to a speech of introduction, but instead of introducing an audience to an upcoming speaker, you introduce the audience to upcoming events. What are you doing? she asked. We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. The conclusion was that I needed speech therapy. Support your point of view with facts and examples. Getting integrated: While many students view public speaking as a classroom exercise, we are all expected to speak in multiple contexts ranging from personal, to civic, to professional. In this case, you should focus on instilling a concern for the topic. If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. Competent speakers should consider their audience throughout the speech-making process. Keep in mind the introduction sets up an audiences expectations for the speaker. 2022. Such direct communication might also allow you to make the introduction more personal, as you can note the lunch, phone call, or e-mail exchanges during your speech. As a speaker, use a narrative style to convey to the audience a lesson or a moral of the story. Its important to focus on the positive aspects of a person or groups history; this is not the occasion to offer criticism. Gearhart, S. M., The Womanization of Rhetoric, Womens Studies International Quarterly 2 (1979): 195201. There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest. Announce the winner and pause to allow the audience to acknowledge him or her before continuing on with the speech; however, dont bring the person up until you are ready to hand over the award, as it creates an awkward situation (WestsideToastmasters.com, 2012). In order to persuade, a speaker has to construct arguments that appeal to audience members.

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