what happened to victoria secret clothing line

The ones I bought last year? I am searching for a reasonable explanation as to why they would sell only torn shirts and pants called pink and a couple of ill fitting bras and panties I can get anywhere else for half the price. I was just in my closet choosing a dress for work tomorrow and pulled out one of my favorite black dresses and it made me look at the label "Moda International" so I had purchased at Victoria Secret. I only WISH I hadn't gotten rid of most of my London JeansI could seriously cry about it. It all is pretty boring to me, especially in comparison to other stores which sell edgy, youthful & sexy merchandise such as Dolls Kill, TopShop, Yandy, Rainbow, H & M, Forever 21 & Charlotte Russe, Etc. Tried going into the store for the first time in many years and was so dismayed by what it had become. Long the star within L Brands, Bath & Body Works got a particularly strong boost last year during the pandemic, as consumers stocked up on sanitizers to keep their hands clean. But I stopped buying from them a couple of years ago b/c I noticed everything I bought was of significantly lower quality. We're their first love. With high quality clothes and Stuart Weizman shoes! The store completely felt like a "Secret." I am relying on the older clothes of higher quality that are still in my closet. The pricing hasn't gone down though. I was so happy to find some VS eyeshadows and lipglosses on Poshmark recently. I am in VS to surround myself with all things feminine, not plumberesque muscle tops. Forgotten that the wings could weigh up to 30 pounds and made adult women look like naughty putti. Just look at how many lawsuits and class action lawsuits they had and what they were for. Price and other details may vary based on product size and color. In November 2018, Razek sent the internet into a frenzy after he made controversial comments about transgender and plus-size models. This is my honest experience with Victoria's Secret. There was a burgundy one with a short train! It's how I've been feeling since I first heard they were shutting down the clothing line.even in the years coming to that point I noticed how the marketing changed from elegant, feminine, classy to bed-headed, teeny-bopper waiting whose sole purpose is to look like a gypsy at Coachella. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I would have to predict that it won't be long before VS follows The Limited to the grave. Hi Elaine - not yet, but a friend told me to try Gloria Vanderbilt jeans (now there's a brand I've heard nothing about in years!) sad to say I don't for muchh there anymore. Yep..their Garden line has really gone downhill. Not until you have something so inferior to compare it to that you realize how great something was. No dresses. I wonder if it ever occurred to them to just cut back on their print and mailing costs - they obviously had a loyal customer base and did not need to send out all those catalogs! Well I agree. "We felt that it was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead," Beitler revealed to Refinery29. I can't find a similar item anywhere. I remember being a teenager and very eagerly looking forward to buying from the Victoria's Secret clothing line. I was happy to find this blog/article, because clearly I am not the only one sad and mystified by the degradation and destruction of this store. Time described it as the "internet-breaking moment" of this era after 1.5 million viewers tried to tune in and crashed the site. I miss the classy business clothes that were always sexy and fit perfectly. Bras, lingerie, sleepwear, fragrance, and lots of other really good stuff will still be available in VS stores and online. L Brands said that it had come to a "mutual agreement" with Sycamore to "terminate" the deal. Sad to see VS nownever go in there, Absolutely agree. But I have not been able to find a skirt that looks half as good as this one did, for years! Agreed. They are cheap, stretchy thin cotton material type pants that one could buy for $10 in a Walmart store. Just yesterday I went on line to look for some of the light fragrances and maybe a pair of jeans, and sure enough they are depleted of the beautiful dresses and jeans they used to offer. If I had a dollar for every girl that gave me the sales pitch while walking through the store. They stopped sending catalogues about 7 years ago but added the current one when I purchased. When Sears ended its catalog business in 1993, JC Penney became. I see that I'm late to this party, but my sentiments totally agree with you! They really need to bring the London jeans back:( I am 6 feet tall and there tall was perfect. Now I am a steady size 10 and it slips off my hips so I just can't. There is also a large collection of the VS gift boxes and they changed the pattern a few times over the years. I saw bad reviews all over the place. If I didn't still buy panties, lip gloss, and body lotion from them, I would definitely get rid of my VS Angel Card. I agree with everyone except the one (obviously not over 30) poster who thought the blogger was "grumpy." By Dhani Mau Apr 10 . I am sad they are gone too and am not interested in buying VS eitherBUT there is a line where a person starts to sound like DAMN KIDS GET OFF MY LAWN and you cross it enough to come across as grumpy. So so sad.. We should find the old manufacturers and start our own company. I have called customer service to voice my disappointment, but the decision has been made. In April 2020, Sycamore filed a lawsuit to back out of the deal, alleging that Victoria's Secret's actions taken during the pandemicto close stores, cut back on new inventory, and not pay rent for the month of April were in violation of the agreement that the two parties had made in February. Train was new then and the opening act.Take care and I would love a reply!~ niki. I've done enough grumbling; the brand's old image is gone like the wind and it'll never be back. I actually thought the clothing was very classy with a little sex appeal. I love the comfortable tee shirts but DO NOT want PINK plastered across my chest, or my 40+ belly button peeking out from my waist. I do buy some underwear at times but the quality has been horrible because they changed manufacturers. I liked that they had variety, you could dress conservative yet feminine and sophisticated. Even if they went back, I wouldn't know to trust them or not. The blogger isn't grumpy, perhaps, but I sure as hell am, seeing how few choices young women have now. LOL. All excellent quality and made in USA! Im young (21) and have been working for VS for about 2 years. I can't even find basic underwear on their website that I would want to wear. :(. Here I am googling London jean trying to find their jeans on eBay. At the end of class I complimented her on the fun, great patterned yoga pants she was wearing. I was an avid catalog and online shopper and it has been years since I been in the store. I first got their catalogs as a 10 yr old in the mid 80s chock-ful of Moda clothing that I loved. I just ordered some on Oct 2, 2017 today I went to look at more online and they were nowhere to be found. For those not following the company's controversies, leadership shake-ups, and fiscal reports for the past few years, the news likely came as a shock. I am late to the party but I just today realized how much I miss the old VS for all the reasons you give! I hope they fire the managers who decided to get rid of Moda International What an idiotic decision! I wish I still had it. Victoria's Secret will also test a number of off-mall locations, beginning this fall. I don't like the pink line either. Such a shame! A page from a 1979 Victoria's Secret catalog Image via, Until Raymond sold the company in 1982, Victoria's Secret was mostly marketed to men. The line is soft, easy to move in, and made one editor feel like Catwoman. those london jeans and their clothing in general, was the best that was out there, bar none! Thank you for the blog and the walk down memory lane. I'm no spring chicken either I'm in my mid 40's. Bought Victoria's Secret clothing for years - best quality, best fit, best styles. But on average, the friendliness level of the people who work here sucks *ss. I have to agree with the other women on this site that even though I ordered jeans and tops, I also ordered a lot of shoes and suits and real quality clothing I would wear to the office and or out on a date . Agree with every comment here. Don't most of us over 21 have jobs to go to five days a week and need to dress for?And as others have said, why are they turning their backs on the women with jobs who have the means to buy their clothing? So upset about the disappearance of the clothing. The models thatmade it into the catalogs were gorgeous and classy, and included Karen Mulder, Stephanie Seymour, Jill Goodacre, Naomi Campbell, Helena Christensen, Elle Macpherson, Tyra Banks and later, Heidi Klum. I used to spend the majority of my clothing money with them and now I simply can't find any good replacement brands. An opinion piece written for Bloomberg by Sarah Halzack in August 2018 revealed that sales for Pink had declined by "mid-single digits" from the previous year. I'd love some colors for summer! but their classy stuff!! Within five years, Raymond . As of May 2020, with over 1,070 stores, Victoria's Secret remained the largest lingerie retailer in the United States. When they disposed of this demographic they disposed of their profitability and they are feeling it now in their Profit & "LOSS" statement. And now I make a good amount of money that I could spend *(and I suspect there are many women like me)..but sadly some idiot decided that it would be a good idea to cater to broke, grungy college girls. I was excited to see the revival of jackets in fashion, but what makes me really sad in this situation is that nowadays a classy jacket means a soft and baggy one. I too mourn the demise. Can one even find such beautiful items anymore or has craptastic fast fashion and the race to the bottom (line) profits over quality destroyed everything everywhere?! I am 26, barely old enough to remember the VS you're talking about. In fact, as Mull pointed out, the voice used in the brand's ultra-sultry advertisements has always been British even though the company is based in Ohio. I have a few moda international yoga pants that I still wear. Bravo! What a waste. My favorite work pant that I still wear today I have 7 pairs was the Christie Fit !!! However, Bath & Body Works plans to build on current momentum by expanding into new categories including hair care, facial skin products and home cleaning, the company said. The other half, most I already own. When Victoria Secret discontinued their clothing line, what were they thinking?? I will not hold my breathe in hopeful anticipation that VS will suddenly revamp their products or additionally cater to those of us who loved their brand when we were just starting out professionally, or discovering how to be sexy and elegant at the same time. Discover new workout ideas, healthy-eating recipes, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from SELF. Young women are no longer expected to wear suits and professional clothing to the office, and corporate dress codes have been tossed out the window. I used to love their pajamas, and would treat myself to satin pajamas and beautiful velour satin-lined robes. sadly it just didnt fit me right :-/ so I was gonna put it up on my poshmark. I always found it ironic when someone commenting on how put together I was had a PINK logo slapped across their butt. I remember classy store displays, kind and professional salespeople, and didn't need to leave because of annoying, loud music. Dang. "Nothing about the brand the aesthetic, the product nothing really resonated with me.". Blockbuster 2. Post Comments Lots of wooly jumpers. The company also hinted that it plans to one day bring back its iconic Victoria's Secret fashion show, which was canned in 2018 after the event suffered its worst-ever televised viewership. We want to hear from you. It doesn't make sense to me. I have some velour that I love. Not childish enough I guess. But that is in the past. It's terribly sad. VS sadly is done they dont need the cash they prefer the broke and younger set with less buying power. I'm not sure I can fit into my London jeans. Well, I was decluttering and gave away all my sz smalls panties. I realize, of course, that today's society has been dressing down so much with each passing year it seems. Most notably, the brand's iconic Angels will be phased out. One memorable suit was made of linen with an eggshell-on-eggshell windowpane pattern; the jacket had buttons down the front but ended at the waist with one side threading through the other and tying in the back, allowing it to conform precisely to my figure yet not displaying cleavage, fitting nicely over the high-waisted pencil skirt. I still wear all their clothes to work till this day. moda international used exceptional quality material! I found this blog because I just found out that they did away with most of their clothing! My biggest question is why they stopped a successful line of clothing from Moda; stopped a very successful and well known brand. Quality is overlooked to increase profits. Thanks, Liz -- the funny thing is, I don't see the "grumpy" tone this person is griping about and I certainly wasn't angry or anything like that when I wrote itnor do I see how saying I have a preference for the look of the models VS used to use and the clothing when compared to today is "sexist." I'm so sad that I'll never be able to replace my favorite cotton boy shorts, my perfect high quality nightgown I've had for 16 years or buy their jeans or quality cotton separates again. "We believe Pink is on the precipice of collapse," Jefferies analyst Randal Konikwrote in a note to investors in March 2018, commenting on the level of promotions in store. I bought a lot of elegant clothing from them before the great shift from classy tosomething else. They used to have some gorgeous clothing and much nicer sleepwear and loungewear. Picture, if you will, a storefront that looked like a French or English boudoir from the 1900s. Oh, there's plenty more "get off my lawn" posts here on Go Retro. Who is in charge of the purchasing & merchandising contracts that supply the stores? I also had an Awesome classy jumpsuit from Victoria Secret that's back in style that I would loved to have ordered again so sad. It was more recently though, probably 2011? They do make bra/panty sets but no garter belts to match and they stopped making stockings. And the clothes were beautiful; sexy yet classy. "We lost relevance with the modern woman. The 100% wool sweaters still are holding up as are the jeans and dresses. I was in merchandising on my feet sometimes between ten to fourteen hours a few days a week combination of both products worked wonders on the aches. Mehas had his work cut out for him. SIGH!!!! My VS thing was their makeup. When the Victoria's Secret Fashion Show taped on November 8, there were some things we knew to expect: pink satin robes, glossy air kisses, bedazzled push-up bras, elaborate . I seriously loved their jeans and am still disappointed that they no longer sell clothing. Now, want to find your perfect swimsuit? L Brands (the name of the parent company) also owns Victoria's Secret, as someone on this thread mentioned. Hi, I'm Pam - thanks for visiting Go Retro! When I worked at a hotel during my college years and then secured my first office job about a year after I graduated, much of my wardrobe was comprised of purchases from Victoria's Secret. For me there is nothing I am super compelled to buy their anymore! Victoria's Secret is still eyeing bigger growth opportunities in China, its largest international market, and online. Total bummer that they went in a dramatically different direction. It's worth a shot. I am STILL ranting after all these years. OMG, I was just wearing an MODAInternational dress today from Victoria Secret - still in style and still good quality. It had these macho ass cut off at the shoulder like sleeves. ", During his controversial 2018 interview withVogue, Ed Razek justified Victoria's Secret's lack of plus-size models by citing that they "attempted to do a television special" in 2000 specifically for plus sizes. I had one of their velvet shirts, too, and I still have one of their velour jogging suits. I bought many items over the years and still have tops that I've worn over and over again and they still look good. Razek and his team were responsible for hand-picking the models to walk the show. I miss vs and moda international clothes as well . Thanks for listening. The message it is sending, said one observer, is that inclusivity isnt glamorous. "Most encouraging to us was management's forthright (and frequent) admission of the depth of Victoria's Secret's (and PINK's) previous missteps," Jefferies' Janine Stitcher said in a note to clients. Has the world-famous lingerie brand lost its mojo? Atom Body by Victoria was a "blockbuster success" and more than doubled the sales volume of any other bra that Victoria's Secret had previously launched, Michael Silverstein wrote in his book, "Trading Up.". Get out of my brain!! I've shared the post on their Facebook page and tweeted it at them. In in my 30's and always shopped here as did my mom. I wish whoever was running the company then still was today. Nothing like that now. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 . And she told us very clearly to change our focus from how people look to how people feel from being about what he wants to being about what she wants.". But they really should be listening to what their customers want, don't you think? In 1982, the Victoria's Secret brand, store, and catalogue were purchased from Roy Raymond for $1 million. "At some point in your life we are all betrayed by friends," Wexner said. After all, the lingerie brand has been the number one of its kind for years. "We think that those are areas with opportunity to meaningfully drive our future results.". I was in my mid teens when I started looking at their website, about eight years ago. Take a closer look at how the concept was born and why the lingerie chain thinks Angels are no longer relevant. Major celebrities have seemingly had enough with the famous lingerie brand and, in the age of social media and instant gratification, they're better able to start a ripple effect among their followers by voicing their opinions and bringing to light their own issues with the retailer. That's how I got to this site! I lost the jacket and been looking all over to find it. It is to be the world's leading advocate for women," the CEO said. I bought some one of a kind pieces and enjoyed window shopping even when I wasn't buying.

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