mush oatmeal founder died

Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. Ready to fuel the peak performer in all of us. And look: Ive tried meal prep. Oats soaked overnight and hand crafted with coconut milk or almond milk. We haven't cooked off the vitamins and minerals. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. Rather than cooking, they're soaked. Despite having a humble beginning, the vision and ideology of Kat and Ashley have propelled Mush to new heights, and appearing on Shark Tank was one of the significant steps for this growth. Everything you need to know about MVP, Alpha, and Beta? Furthermore, Mush Oatmeal preserves its mineral and vitamin content as they do not require heating. Cuban not only provided the pair with a generous investment . Unfortunately, that might be a difficult wish as they had only just recently appeared on the show last fall. MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. In 2020, MUSH shared a video on Facebook that Cuban made to celebrate the three-year anniversary of his investment. No Artificial Anything. Since then, theyve made $120,000 in 2017. Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. You dont have to cook Mush Oatmeal as it is a ready-to-eat food product. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. The journey actually began for Thompson in childhood. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. Since launching, the brand has been applauded by health professionals, including wellness expert and actress Alyssa Lynch, who said, "MUSH is the best brand to eat and have in your home at all times." But I'd definitely recommend getting the mixed pack so you can sample everything MUSH has to offer. Opinions expressed by Forbes Contributors are their own. Thompson said the ultimate goal is to help provide more healthy (and convenient) meal choices for people, and oatmeal piggybacks off a staple in the American dietcerealand offers unparalleled accessibility for as many Americans as possible.. Her sister had Type 1 diabetes, which powered Ashleys thoughts of creating nutritious and delicious food that could improve the lives of millions in this busy world. Each 5 oz serving of Coffee Coconut MUSH contains approximately 27 mg of caffeine. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. To find it, try running your finger along the bottom of the cup and you should be able to feel it! Save my name, email, and website in this browser for the next time I comment. Seconds later, Mark expresses that he disagrees. Your official excuse to add "OOD" (ahem, out of doors) to your cal. But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. MUSH "I've been following my heart and gut to success," says Thompson. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. Each container was promised to be rich. Mush sales grow up to $ 2 million after Shark Tank. Here are the reasons for its failure! Mush in 2018 The After Shark Tank Update, Top 10 Most Expensive Champagnes in the World, Ash and Anvil After Shark Tank 2018 Update, CertifiKid 2023 Update What Happened After Shark Tank, Beyond Sushi 2023 Update What Happened After Shark Tank, Lance Reddick, Known for John Wick and The Wire Roles, Dead at 60, Popular Paleo and Keto Diets Can Be Harming Your Heart, Eagle Who Adopted a Rock Is Now a Real Dad, Woman Shot Dead After Pulling Up In Wrong Driveway, Boys Born to Mothers with COVID-19 May Have Altered Brain Development. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Ready-to-eat overnight oats. Copyright 2022 Wealthy Byte. You have entered an incorrect email address! However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company. Due to the perishable nature of the product, we do not accept returns. Store locator The Coolest Breakfast. The founders of Mush are Kat Thomas and Ashley Thompson. We strive to ensure an exceptional MUSH experience. If youre not completely sold on every flavor, you can always go for a pack of one flavor. Happy shopping! To aspiring entrepreneurs, Thompson offers this advice. Check out Amazon Launchpad for the most amazing offers! At the time of the shark tank appearance, Mush was valued at around $300,000. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. Orders placed Wednesday through Saturday will ship the following Monday. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. While the taste and proposal of Kat and Ashley impressed the sharks, Robert and Lori backed out without offering any deals. Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. On the other hand, Kat was an avid food lover and wanted to create a nutritional solution for busy individuals. Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. "MUSH, Mark Cuban, and How Space Aliens Win", "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban", "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item", article "MUSH (Overnight Oats)" is from Wikipedia, https://en.everybodywiki.com/index.php?title=MUSH_(Overnight_Oats)&oldid=1732385. We are proud of our humble beginnings. The new production line was set up within 48 hours, ensuring a smooth demand and supply chain of Mush products. Final Deal: Kat and Ashley accepted Mark Cubans offer of $300,000 for 10% + unlimited line of credit. Please follow the link torequest wholesale access. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50, If you have any questions or want to learn more about us, check out the FAQ below or write to us directly at hello@eatmush.com. And like we previously mentioned, oatmeal is an RD-favorite when it comes to heart-healthy foods. They sold approximately $80,000 of product in their first year. Subscriptions require a minimum of 2 orders. They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. What happened to PatientBank? With five kids, her working parents had scarce resources. So, they decided to start their own brand food industry Mush to serve healthy with a motive to change the world. Why Did TrustEgg Shutdown? SAN DIEGO- MUSH Foods Inc., the makers of MUSH overnight-soaked oats, recently strengthened its senior leadership team with the hire of Laura Troiano, VP of sales, and Gary Hildebrand, director of finance.Both are newly created roles for the fast-growing snack and breakfast brand that is a consistent best-seller at Whole Foods Market nationwide, and is on track to more than quadruple its . Mush Oatmeal improves insulin and reduces cholesterol. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. Their proposal of creating healthy Mush Oatmeal sparked interest among the sharks, with Mark Cuban sealing the deal for $300,000. She had discovered a white space that was equal parts healthy, delicious, and convenient. What happened to Myspace? No heat pasteurization. Here are the reasons of its failure! With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. All rights reserved, Behind The Scenes Look: OVER $500,000 with One Affiliate, $300,000 for 10% + unlimited line of credit. MUSH founders, Ashley Thompson and Kat Thomas, spotted the need for a fresh, on-the-go, clean label food option that wasn't a cold-pressed juice, Greek yogurt, or protein bar, and created a line . We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. The company wanted to be worldwide and wanted to give a healthy lifestyle to all individuals, they have a motive of changing the world with their product by making the world fit. Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. Made with clean ingredients to give you natural energy. Big things start small. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. Locker Board: What Happened After Shark Tank? They went into the Tank seeking an investment. Ashley Thompson developed a firm belief in healthy food from her early days. We offer Best Seller, Fruit, and Indulgent Variety Packs. Look for MUSH in your favorite Retail Store. The founders of Mush are Kat Thomas and Ashley Thompson. Get it daily. MUSH is now available in more than 3,500 retailers nationwide. 7 talking about this. However, Ashley and Kat needed more investments to expand their business, leading to their appearance on the popular Shark Tank platform. While she explored many places like Wall Street for healthy food, she realized that it was hard to find nutritional food products. What is Growth Hacking and how does it work? Head out and grab some of these awesome oats before MUSH disappears from shelves! Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. Fast forwardto 2017two years after their launch, and it was announced that the founders would be pitching their healthy oat snack on ABCsShark Tank. Sign up to have the intel delivered straight to your inbox. 2023Well+Good LLC. Shein Business Model Breakdown: How Shein makes money? If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. Just as he finishes talking, Lori chimes in that he is genius at the food industry. With that, Lori tells them that she will be stepping out. With all the press that theyve been receiving lately, they are most likely kept busy as it is! Please sign up for our newsletter; we will announce when this exciting day arrives. Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. Its tough but fun to solve those kinds of problems, she says. It's raw food. So I tried MUSH, and found out it was so, so worth it. As it is sugar-free, No cooking is required meal which automatically increases the customer market. single serve cup on eatmush.com and can also be found in the refrigerated aisle nationwide in the 5 oz. Dont let the simple ingredient list fool you though. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()), The Gazette Review is your daily news source covering everything from world news to personal finance. Here are the reasons for its failure! In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. The company has also been featured in a number of national media outlets, including Forbes and Food Network. Louis Vuitton Business Model: How Louis Vuitton makes money? After this venture Kat set out on a passion project with a friend to bring a health food product to market. MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Mush has a motive of changing the world, it gives proper digestion and safe living. ALSO READ: Pluto Pillow After Shark Tank UpdateCompany NameMushEntrepreneurKat Thomas and Ashley ThompsonProductNutritious and healthy oatmealProposal on Shark Tank$300,000 for a 10% stakeFinal Deal$300,000 for 10% + unlimited line of creditSharkMark CubanShark Tank (Season/Episode)Season 9/ Episode 909Business StatusActive. The hope is that you'll add value to their life, and them to yours. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. You can soak it in dairy-free milk overnight to increase its nutritional benefits. Not for him, he goes on to tell them that he is out. For the value and convenience that they provide, he believes that the price point isnt too high. With that, Mark steps up for a brief hug with the founders, during which they express their gratitude. You just need the courage for the next best step. from Basel, Switzerland. Robert didnt have much interest in the food industry so he went out. The Coolest Breakfast. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. We encourage you toenjoy your MUSH cold. The product was MUSH, a ready-to-eat oatmeal brand that was pitched as a ready-to-eat, healthy breakfast by entrepreneurs Ashley Thompson and Kat Thomas. The founders of Mush are Kat Thomas and Ashley Thompson. In short, Mark Cuban has ticked all the right boxes as the company will undoubtedly grow over the years. The duo gradually succeeded in hooking one shark from the platform as Mark Cuban offered $300,000 to expand the business line of Mush. You can also find the Mush on Whole grain, CVS, and 7-11 stores. Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. Diving into making the product, the pair experimented with different recipes individually before teaming up. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. She quit her job and got to work. Mush Oatmeal generated $72,000 in the first year. Made with clean ingredients to give you natural energy. Never heated. The container is recyclable and BPA-free. Kat and Ashley accepted Mark Cubans offer after Mark informed them about his successful investment in a cookie firm that generates more than $8 million in revenue. Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? No mush. Freelance writer who loves dogs and anything related to Japanese culture. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. Do Not Sell or Share My Personal Information. MUSH. The experience left an indelible mark on her, and she cultivated a strong belief that better outcomes begin with better food. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. But why oatmeal? The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. However, I have decided there is no shame in letting the pros help me out a bit. Both Ashley and Kat were food lovers and wanted to develop a healthy meal that promotes nutrient absorption and minimizes starch for better digestion. It is completely healthy and can be followed up for daily routine. The company's oatmeal products are cold-soaked in dairy-free milk and never heated resulting the product to take a pudding-like in texture, decadent in flavor and fresh, enabling consumers to enjoy fresh oatmeals. Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush. Our Story Start even if you don't know how. Do Not Sell or Share My Personal Information. The company has grown rapidly from its early days when Ashley would sell small handmade batches at local farmers markets in San Diego. The first all-natural, 100% ready-to-eat oatmeal, Kat reveals that the product itself is not actually cooked. Before long, they had managed to land a distribution deal with Whole Foods. They currently have their product on Amazon. Ready to ditch empty calories for fuller lives. Mark intervened, citing that Mush offered superior quality and convenience over other food products, and the retail price was justifiable. Apr 25, 2022, 09:30 ET. Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. RXBAR founder Peter Rahal has also invested in MUSH, and according to Food Business News, he's very familiar with nutritious and convenient foods. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. MUSH is an overnight oats product produced in Vista, California. From there, Ashley tells her that she went to school in New York City, after which she also worked at Goldmine. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Here are some interesting facts about Mush Oatmeal: Mush Oatmeal is available in multiple flavors, including Wild Blueberry, Apple Cinnamon, Coffee Coconut, Dark Chocolate, and Vanilla Bean. "You Mushers know how incredible MUSH is. MUSH (Food Products) General Information Description. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. Instead of a 2-1 ratio of water to oats that most manufacturer's recommend, use a 1-1 ratio. Much more than a healthy, convenient oatmeal, Kat adds that it is fuel for the body, and fuel for a revolution in the food industry. 99 ($0.75/Ounce) MUSH - Original Overnight Oatmeal, 5 Ounce, Pack of 16 - Zero Prep, Dairy Free, Breakfast On-The-Go 37 The creator ofMUSH began the company out of necessity and a personal goal of living a well life in the midst of a busy schedule and demanding work life. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. While he compliments them on the price margin, he notes that their price point is out of whack.. The product was made from ingredients purchased at Costco, had a 7-day shelf life, and was packaged in souffl containers. The Beach Is My Happy Placeand Here Are 3 Science-Backed Reasons It Should Be Yours, Too. Please see oursubscriptions pagefor more details. Production . Please note orders are subject to delays. 4 Mistakes That Are Causing You to Waste Money on Skin-Care Serums, According to an Esthetician, These Are the Best Anti-Chafing Denim ShortsAccording to Some Very Happy Reviewers. Want to find healthy, protein-packed MUSH overnight oats at a store near you? After a small discussion among themselves, Kat and Ashley decided to go with Mark Cuban. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Our company was founded on the belief that better food yields better outcomes. If you don't care for regular oatmeal, you might like it my way! The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. After making a deal on Shark Tank and appearing on the show, the sales suddenly rose and they were getting orders continuously, they received so many orders that they were out of the packaging. By reducing the amount, he explains, theyll not only be able to drop costs to goods but also bridge the snack realm by not making it a full meal. This special fiber works with the rest of these nutrients to keep you full for a longer amount of time. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. This Shark Tank Oatmeal Brand Was Just Spotted At Costco. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. Who is the founder of Mush Oatmeal? They currently have their market on Amazon and will increase their valuation more and more with upcoming years. The business partners believed the industry needed to shift, and so they created MUSH to bring more wholesome, nourishing products to busy professionals, athletes, and all those looking to eat healthier (via Shark Tank Tales). In 2017 Kat and her business partner, Ashley, appeared on ABCs Shark Tank where they secured funding from Mark Cuban in exchange for 10% of the company. Licensing effect: How it impact businesses? Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. Cuban told them to go home and sleep, and then the next day helped them find a new, better container for the product. Who is the founder of Mush Oatmeal? MUSH is incredible." Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. She has since grown MUSH into the leading brand in its category, beloved by parents, fitness enthusiasts, health gurus, and celebrities alike, includingMark Cuban,Kim Kardashian, Nina Agdal,Joe Jonasand more. Today, a number of flavours are available including apple crisp, vanilla bean, blueberry, and dark cacao. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. Here is their complete failure breakdown! Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. "My life purpose is to help others achieve physical and mental. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. Run, don't walk, and get yourself to Costcoquickly for a big new deal we just spotted. Before they can say anything, however, Barbara tells them that they fit her type of entrepreneurs. As such, she also provides them with an offer, one that matches Marks$300,000 for a 10% stake, as well as an unlimited line of credit. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. They then set out to build a credible food brand. He is pursuing his BBA and being a curious mind loves learning new things. Vareto Investor 2021 If you can accomplish that, kudos to you! What is the Availability Heuristic and how does it impacts your business? You can always create your own variety pack as well! This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. Anywhere. Making a purchase through our links may earn Well+Good a commission. They are also focusing on capturing the market over the products which includes high sugar solvent and garbage in it.

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