premier league viewing figures china

Obviously, this isnt true. Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. The ideal entry-level account for individual users. If you did, youd have been counted as a viewer up to 10 times. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. That match marking the most-watched game to kick off before 8 a.m. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. "That said, we are obviously happiest when we can match strong revenue with good viewing figures. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). In total, the event recorded an average viewership of 514,617 across its 57 hour airtime. For the time being, this unique and lucrative relationship shows no sign of halting. Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. China has the most Premier A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. There has been much talk of the broadcasting bubble finally Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Financial details of the new deal have not been disclosed. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. commentary and analysis you can trust. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". It is a product almost perfectly designed for consummation, appreciation and the subsequent retention of interest and support. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. While some of Europes other leagues may come across as staid, clinical or dispassionate, the British game has built its reputation upon the furious, dramatic and exciting contests that furnish its league. The level of emotion now seems incredible to behold. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. You may change or cancel your subscription or trial at any time online. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. Ultimately, they have usually had to scale back their ambitions. You can still enjoy your subscription until the end of your current billing period. Keep abreast of significant corporate, financial and political developments around the world. Football TV without crowds is it any good? Just not 14 million people. cookies Why wouldnt they be? The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. Its without doubt a much worse version of football without the crowd providing an atmosphere. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. The audience across Africa was 290m. Sky and BT Sport (which shares Premier League rights in the UK) will have Currently, you are using a shared account. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City China has the most Premier League followers of any country at more than 300m, followed by India with 147m. "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Sky reportedly paid 4.2bn to gain WebC Until 2005, the attendance figures in NPB were estimated by the home teams. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. From there it all gets a bit weird. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Chart. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season Wow, 14 million people watched two Premier League games!!! Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. Philadelphia and Raleigh tied for fourth place. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. For cost savings, you can change your plan at any time online in the Settings & Account section. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. AFP. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. We support credit card, debit card and PayPal payments. This story originally appeared on VICE Sports UK. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. This is significant, and could be the key to China's aspirations of domination on the world stage. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK Some of the viewing figures for the lower-tier Premier League games were quite low. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. Before Project Restart, around half of the weekends Premier League games were broadcast live. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. Sports Media Watch. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. We want as many people as possible to see Premier Leagues matches. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. ET since Oct. 20, 2018 (Chelsea-Manchester Then you can access your favorite statistics via the star in the header. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. It really is the Best League In The World. Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. During the 2020/21 season, the Premier League However, this is all speculation. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. You can change your cookie settings at any time but parts of our site will not function correctly without them. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. or Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. It was their primary subscription driver for many years, after all. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Very decent again, by their norms. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. They will continue to drive up transfer fees and wages, squeezing the football economy further. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. Illegal streaming is an ever-present issue to build into these numbers. Man United-mania set to blitz China again Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. We want as many people As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be It is surely self-defeating. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. Viewers in China will have access to matches from this weekend. So whats going on? After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. For the governing Communist Party, it represents a potential propaganda device as well as a prospective economic stimulus, hence the massive investment in their national footballing infrastructure.

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